Story Creation process

The story creation process always begins with creating the story narrative first, typically built by interviewing people who know the story to be told. From the story narrative, different deliverables can be created, including blogs, customer case studies, solution overviews, videos and customer facing presentations.

Phase 1: Setup

Identify story to be told

Identify expert(s) to be interviewed

Schedule expert(s) to be interviewed

Phase 2: Creation

Conduct interview

Create story narrative

Create deliverable(s)