Story Creation process
The story creation process always begins with creating the story narrative first, typically built by interviewing people who know the story to be told. From the story narrative, different deliverables can be created, including blogs, customer case studies, solution overviews, videos and customer facing presentations.
Phase 1: Setup
Identify story to be told
Identify expert(s) to be interviewed
Schedule expert(s) to be interviewed
Phase 2: Creation
Create story narrative