Built by Senior GTM Operators
Crowdstory is led by senior go-to-market and revenue operators who have built, run, and scaled GTM systems inside B2B companies.
We work directly with executive teams —
both as advisors, and as operating partners embedded in execution.
A Different Kind of GTM Partner
Crowdstory is not a consultancy, agency, or outsourced execution firm.
We are a senior operating partnership — combining GTM strategy, system engineering, and revenue execution leadership under one roof.
Clients don’t get handoffs between strategy, marketing, and sales.
They get alignment, continuity, and accountability from leaders who have owned the outcomes.
Leadership
Vince Vasquez
Founder | GTM Strategy & Engineering | Content Creation
Vince brings 25+ years of experience working with founders and executive teams to design go-to-market strategy and turn it into executable systems. His focus spans GTM motion design, AI-enabled GTM engineering, and system-level optimization across targeting, execution, and learning. He is also a certified Clay engineer, with hands-on experience building and operating modern, signal-driven GTM workflows.
Vince is a best-selling author and leads content creation as a core component of GTM execution, not as a standalone marketing function. He has authored books, long-form thought leadership, messaging frameworks, case narratives, and sales enablement content used by B2B and enterprise technology companies to shape category narratives, support outbound and sales motions, and establish executive credibility in-market.
He specializes in replacing fragmented tactics with integrated GTM systems that teams can understand, operate, and evolve — bringing engineering discipline and narrative clarity to how revenue is generated.
Gurpreet Sachdeva
Partner | Revenue & Sales Execution
Gurpreet is a senior revenue and sales execution leader with deep experience building and scaling B2B sales organizations across SaaS and enterprise technology.
He partners with founders and GTM leaders to convert demand into predictable revenue by strengthening sales motion, qualification discipline, deal execution, and pipeline rigor. His background spans BDR, quota-carrying sales, and first- and second-line leadership, including scaling an IoT SaaS business from $30M to $130M ARR and leading teams responsible for up to $150M in ARR.
Gurpreet brings operating experience from companies including PTC and Oracle and works alongside client teams to align GTM systems with how deals actually close.