B2B GTM TARGETING & STORYTELLING

Precision Targeting.
Compelling Storytelling.
Stronger Pipeline.

  • Precision Targeting → Identify and prioritize high-potential accounts and contacts for direct and partner-led campaigns, from top to middle of funnel.
  • Compelling Storytelling → Engage prospects with stories that bring your value to life—from brand messaging and campaigns to sales enablement and books.
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Engage the right prospects with the right story.

PRECISION TARGETING & SCORING

Know Where to Focus.

Identify and prioritize high-potential accounts and contacts using AI-assisted research and evidence-based scoring.

  • Direct and partner-led campaigns
  • Net-new logos, competitive takeouts & upsells
  • Clay + AI research, scoring & seller guidance
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STORYTELLING & CONTENT CREATION

Know What Story to Tell.

Turn complex technologies and customer experiences into compelling stories that clearly communicate your value.

  • Top-of-funnel: branding, messaging & outreach
  • Sales enablement: case studies, scripts & training
  • Thought leadership: books, podcasts & keynotes
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Experience Across Leading B2B Technology Companies

Enterprise technology, cloud, cybersecurity, infrastructure, and partner ecosystems.

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FEATURED PROGRAM

Precision Partner Pipeline Program

Show Partners Where to Hunt.

Help technology vendors evolve from partner fulfillment to partner-led pipeline creation—equipping channel partners with precision targeting, AI-assisted research, and actionable seller intelligence.

TRADITIONAL APPROACH

Partners Fulfill Demand

Vendors generate leads. Partners respond and support sales execution.

PRECISION PARTNER APPROACH

Partners Create Pipeline

Vendors show partners where to hunt. Partners proactively pursue high-potential opportunities.

↻ Track Outcomes. Refine Targeting. Continuously Improve.

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Trusted for Technology Expertise and Storytelling

“Telling a story which captures the audience and delivers a core message is not easy to do. Partnering with Vince has made it easy.”

Lars Thorsen
WW Strategic Partner Sales Executive, Cisco

“The Crowdstory team ran a wonderful program, completely seamless. They removed all friction from the process and made this easy for us.”

Keith Heggaton
Alliances Manager, Instant Connect (Cisco Partner)

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SELECTED WORK

Stories That Take Many Forms.

From customer success stories and executive thought leadership to books, podcasts, and educational platforms, Crowdstory brings more than two decades of storytelling experience to every engagement.

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WHY CROWDSTORY

A Senior Partner. An Engineering Mindset. A Storyteller’s Instinct.

Crowdstory brings together deep B2B technology and partner GTM experience, hands-on expertise with AI-enabled workflows including Clay, and the discipline to turn complex ideas into clear, persuasive stories.

We work alongside your team to translate strategy into practical programs, compelling content, and measurable action.

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