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At Crowdstory, our mission is to help better the planet by enabling the passionate crowd to share their stories and insights.

The previous generation of enterprise software—also known as second-generation enterprise software, cloud computing, and software-as-a-service—focuses on enhancing the virtual world through (among other things) a more agile infrastructure and flexible business models.

The next generation of enterprise software—also known as third generation enterprise software, industrial Internet of Things (IoT), and enterprise IoT—holds the promise of bettering our physical planet. This is accomplished through the deployment of industrial, precision Things generating data about the world around them, ultimately leading to information and insights that enable passionate people to make better decisions toward running a more precise planet.

At Crowdstory, we’re building out a network of people interested in telling their stories and educating others on how they are bettering the world through industrial IoT deployments. Our enabling foundational work is the book Precision: Principles, Practices and Solutions for the Internet of things. In addition, our professional service offering captures stories from the field (such as real world IoT deployments) and writes, films, publishes and promotes them so ultimately the field can learn from the field. We can also analyze these stories to derive further insights into what’s really happening in the field.

Marketing likes us because we capture stories in a consistent fashion, analyze them to understand patterns (for instance, why customers buy) and then give back detailed messaging broken down by stakeholder and industry.

Sales likes us because we capture stories in a consistent fashion, tag them by industry and story attribute (such as business outcome and value proposition) to assist in reference selling.

In terms of publishing stories for the purpose of educating, we still believe books provide a powerful structure for educating on complex topics; however, to educate ourselves these days, we’re more likely to go to YouTube to watch a video than to Barnes and Noble to buy a printed book. And in this increasingly digital world, even eBooks are extremely limited in the amount of video they can contain.

To address this, we created the Cloudbook format and app, which allows us to share stories as online and mobile “books” that are rich with unlimited videos, text, slides, PDFs and exam content per chapter. As such, we sell Cloudbooks that we’ve created on topics such as IoT, cloud computing and negotiations, as well as publish our customers’ story content to provide them with a consistent, mobile and online vehicle in which to educate their employees, channel partners and customers worldwide.

Your Crowdstory team

Timothy Chou

Advisor & Storyteller

Timothy Chou has been a leader in bringing enterprises to the cloud since 1999, when he returned to Oracle to work for Larry Ellison as the President of Oracle On Demand. He has authored a number of books, including Precision: Principles, Practices and Solutions for the Internet of Things and Cloud Computing Trilogy.

Timothy has been a visible pioneer in evangelizing this major shift in computing. He has appeared in various publications, including Forbes, Business Week, The Economist and The New York Times, as well as on CNBC and NPR. He has also been a keynote speaker for business and technology audiences in North and South America, Asia and Europe.

Timothy holds a Ph.D. in Electrical Engineering from the University of Illinois. He served as a member of the board of directors of Embarcadero Technologies (NASDAQ:EMBT) as well as the advisory board of WebEx. In 2007 he joined the board of directors at Blackbaud (NASDAQ: BLKB).

Vince Vasquez

CEO & Chief Storyteller

Vince Vasquez has more than 30 years experience in enterprise sales, marketing, business development and engineering. That said, his deeper passion has always been in the art of capturing stories for the sake of expanding our learning and improving the quality of our lives.

The author of many pieces of collateral for the enterprise, Vince also wrote a book, Relationship Workout for Men, aimed at helping men improve the quality of their relationships.

Vince holds an MBA from Stanford University, an MS in Computer Engineering degree from Carnegie-Mellon University, and a BS in EECS from University of California, Berkeley.


Jessica Ehlert


With her education in journalism and advertising and professional experience in communications, marketing, and project and content management, Jessica brings a keen eye for process and detail and a love for storytelling.

Outside of work, Jessica is an avid equestrian, reader and grammarian. She enjoys training horses and young riders in the hunter/jumper discipline, perusing Powell's Books for her next story fix, and researching grammar rules ... just for fun.

Jessica holds a bachelor's degree from the University of Oregon.

Alisabeth Soto

Sales & Marketing Manager

Alisabeth received a bachelor's degree with a focus in business and public health from the University of California, Berkeley. She was a student-athlete for the California Women’s Rowing Team and won a PAC-12 Championship.

Lizzièe Jeréz

Graphic Designer

Lizzièe is a seasoned designer in the fashion industry with knowledge of complete product development from concept to production. Her excellent Illustrator and Photoshop skills along with her artistic ability and keen fashion sense make her an indispensable member of our artistic team.

Daniel Viens

Developer & Graphic Designer

Daniel brings a number of years of experience building everything server-side for the Cloudbook Reader application. Daniel is also multi-faceted with experience in graphic design and photo restoration.

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